Choose the growth priority
Treatment, audience, capacity, economics and the outcome the practice actually needs.
Patient acquisition, connected to revenue
Marketing that does not stop at the lead.
We connect the offer, creative, campaign, landing journey and conversion data around the treatment you actually want to grow — then show what becomes bookings and revenue.
CampaignPatient acquisitionMeta + Google
LeadBookingAttendanceTreatment
Measured outcomeRevenue
Measured beyond enquiries
£2.6k ad spend. £20k+ tracked revenue.
A recent cosmetic campaign demonstrates the standard we work toward: connect advertising to the patient journey, then judge performance by commercial outcomes rather than lead volume alone.
Advertising spend£2.6k
Tracked revenue£20k+
Tracked ROAS7.8x
How it works
One commercial journey, not a collection of disconnected tactics.
The campaign is only one part. We plan the patient proposition, create the right assets, build the journey and connect the outcome data so the next decision is based on what actually happened.
Shape the offer and message
Build the proposition around patient intent, objections and the right next step.
Create for the campaign
Hooks, clinician content, proof and variations planned for paid acquisition rather than handed over afterwards.
Launch the acquisition journey
Meta, Google and dedicated landing journeys configured around measurable conversion.
Connect follow-up and conversion
Track bookings, attendance, deposits, treatment progression and the places opportunities leak.
Optimise against revenue
Use real outcomes to improve media, creative, follow-up and where the next pound should go.
What is connected
The pieces a lead-only agency report leaves out.
Modern Synergy combines acquisition strategy with the infrastructure needed to understand and improve the full route from advertising spend to patient revenue.
Meta + Google
Channel strategy selected around treatment demand, intent and the job each platform needs to do.
Campaign landing journeys
Dedicated pages and forms shaped around the proposition instead of dropping every prospect onto a generic website.
Revenue attribution
Connect sources, campaigns, patient outcomes and captured revenue where the underlying systems allow it.
Funnel leakage visibility
See where response, deposits, attendance, consultations and treatment decisions are being lost.
Swish workflows
Follow-up, tasks, communications and journeys can support the team instead of relying on memory.
Commercial reviews
Strategy conversations focus on what is producing patients and revenue, not vanity metrics.
Built around patient markets
Structure the account around real audiences, not arbitrary ad-counting.
Treatments can share an acquisition programme where the patient need, proposition and journey genuinely overlap, while still keeping the creative, budget and reporting detailed enough to optimise properly.
Smile transformation
Composite, porcelain and other aesthetic propositions built around confidence and transformation.
Missing or failing teeth
Implant and denture journeys can be coordinated around function, confidence and suitability.
Adult, complex and children
Distinct propositions where patient, parent and treatment intent require different messaging.
General and membership growth
Acquisition and reactivation can support the wider private patient base, not only headline cosmetic treatments.
Clear Smiles campaign
A campaign is stronger when you can see what happened after the form was submitted.
The campaign generated a strong tracked return while also exposing operational risks after enquiry — including follow-up gaps, speed-to-lead delays and leakage later in the patient journey.
Spend£2.6kPaid media during the measured campaign period.
Revenue£20k+Tracked revenue connected to the campaign journey.
LearningBeyond adsThe data highlighted conversion risks the media account alone could not explain.
Ad→Lead→Booking→Patient→Revenue
Client perspective
“"We spent thousands on agencies before for dead leads, no accountability and zero conversions. We're really glad we chose Modern Synergy - we can see our revenue coming in directly, they handled the content, the ads and even team training."”
Dr. Yanbo YangFounder · Neo Dental & Neo Skin
Ready to look at your numbers?
Tell us what you want to grow. We will help you work out the right route.
Start with one focused campaign from £795/month, or connect acquisition, content, Swish and performance management as the practice scales.
Talk to our AINo generic pitch. Start with the treatments, capacity and commercial outcome you want to improve.
