Spend
Campaign and creative investment.
Results that continue past the lead
Proof should end at revenue — not enquiries.
We connect advertising, patient journeys and practice outcomes so performance can be judged by what actually happened after the form was submitted.
01Ad spend
→
02Lead
→
03Booking
→
04Revenue
One connected commercial view.
Clear Smiles · measured campaign
£2,625.65 spend. £20,562 tracked revenue.
The composite campaign produced a strong tracked return while giving the practice visibility of what happened beyond the advertising platform.
Swish leads190
Booked33
Attended21
Tracked ROAS7.83x
Tracked figures reflect data captured during the stated campaign period and may not include every later payment, referral or offline effect. Past performance is not a guarantee of future results.
What we measure
The advert is only the beginning of the commercial journey.
The useful question is not simply how many leads arrived. It is where those leads went, what they booked, what they attended and what revenue was actually captured.
Lead
Source, treatment interest and attribution.
Booking
Consultation conversion and cost per booking.
Attendance
Show, cancellation and FTA outcomes.
Treatment
Progression through the patient journey.
Revenue
Tracked commercial return where captured.
Spend→Patient→Revenue
Flagship case study
Clear SmilesMeasured composite campaign period · 2026
Clear Smiles: growth you can trace through the patient journey.
A revenue-tracked cosmetic campaign that combined treatment-specific marketing with visibility of the patient journey after enquiry.
Ad spend£2,625.65
Swish leads190
Booked33
Attended21
Tracked revenue£20,562
Tracked ROAS7.83x
What the numbers can reveal
Strong acquisition can still hide lost revenue after the lead.
Connecting marketing and operations makes it possible to optimise more than the media account.
Speed to lead
See whether high-intent enquiries are being contacted quickly enough.
No deposit / FTA
Identify leads that did not pay, attend or receive consistent recovery follow-up.
Post-consult leakage
Track where a patient stalls after consultation rather than treating every booking as success.
Revenue attribution
Connect the treatment outcome back to the source and campaign where the data allows it.
ExploreClient perspective
“"Modern Synergy has been transformative for our practice - we can see every lead, from every campaign, and how much revenue each one has produced - we've never had that before."”
Dr. Chetan SharmaClinical director · Clear Smiles
Want to see what your numbers are really saying?
Start with the treatment you most want to grow.
Tell us what you currently spend, how leads are handled and where the patient journey is tracked. We will help you identify the strongest next step.
