Start with the business goal
We begin with treatments, capacity, economics and patient behaviour rather than a channel for its own sake.
Modern Synergy
Built because growth should not fall apart between suppliers.
Modern Synergy brings marketing, content, technology and commercial operations together so ambitious practices can use one partner for as little or as much of the growth engine as they need.
Why we exist
A better answer to fragmented growth.
Practices are often forced to coordinate an ad agency, videographer, CRM, email platform, reception team and reporting stack — while nobody owns the whole commercial result. Modern Synergy was built to connect those pieces and stay accountable beyond the lead.
How we work
Commercial thinking, creative execution and operational detail.
The same team can think about the offer, the content, the data and what actually happens after a patient enquires.
Make content for the job
Paid media and organic content are planned around the message and patient action they need to drive.
ExploreMeasure the outcome
Swish helps connect the marketing activity to bookings, conversion and revenue.
ExploreFix the gaps between teams
When the data shows leakage after enquiry, we can work on the process rather than simply buying more leads.
Founder-led
Built from hands-on operations, dentistry and growth work.
Modern Synergy is led by Micah Shepherd and shaped by practical experience across operations, compliance, people, marketing, systems and hands-on support inside dental businesses. The point is to understand the practice as a business — not just its ad account.
Micah Shepherd
Growth, operations, systems and commercial strategy — connecting the work that usually sits across separate suppliers.
Close to the patient journey
The work is informed by real practice administration, treatment journeys, lead handling and conversion problems rather than agency reporting alone.
A growing specialist team
Modern Synergy combines strategy with production, editing, systems and operational support so delivery can scale without losing accountability.
Use what you need
One campaign or an outsourced growth department.
The model is deliberately flexible. Start with focused patient acquisition from £795 per month, or use Modern Synergy for marketing, content, systems, social and wider growth support.
Focused acquisition
A professionally managed priority campaign without forcing a practice into a huge retainer.
ExploreConnected growth
Multiple patient markets, content, Swish Pro and deeper commercial performance management.
ExploreOffload the marketing load
Add monthly content production and managed organic social to the connected growth system.
ExploreAccountability
The standard is not “we generated leads.”
We want to understand whether the work produced bookings, patients and revenue — and where the patient journey needs improving when it did not.
Tracked revenue
Recent Clear Smiles campaign result from approximately £2.6k paid-media spend.
ExploreConnected data
Built to follow the patient journey beyond acquisition.
ExploreLess fragmentation
Strategy, acquisition, content and systems can work from the same commercial plan.
Start with the problem
Tell us what you are trying to grow — we will help map the right level of support.
No need to decide on a package before the conversation.
Talk to our AI