Clear Smiles
A revenue-tracked cosmetic campaign that combined treatment-specific marketing with visibility of the patient journey after enquiry.
Measured composite campaign period · 2026
The existing marketing stack did not give a reliable end-to-end view from advertising spend through to patient outcomes and revenue. That made it difficult to see what was genuinely profitable and where opportunities were being lost after enquiry.
Modern Synergy built and managed a dedicated composite campaign, shaped treatment-specific messaging and creative, and used Swish to connect source, enquiry, booking, attendance and captured revenue wherever the underlying data was available.
The measured campaign generated £20,562 in tracked revenue from £2,625.65 of advertising spend. Swish recorded 190 leads, 33 bookings and 21 attended consultations during the measured period.
The connected view also surfaced conversion risks outside the ad account, including delayed response on some enquiries and inconsistent recovery after no-deposit, FTA and consultation stages. Those findings became part of the optimisation plan instead of disappearing behind a lead total.
Client perspective
“"Modern Synergy has been transformative for our practice - we can see every lead, from every campaign, and how much revenue each one has produced - we've never had that before."”
Dr. Chetan SharmaClinical director · Clear Smiles
Your next case study starts with the right measurement.
Tell us what you are promoting and how the practice currently handles the patient journey after enquiry.
Tracked figures reflect data captured during the stated campaign period and may not include every later payment, referral or offline effect. Past performance is not a guarantee of future results.
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